Porsche Design Tower Pre-Construction Sunny Isles Beach Condominiums
18555 Collins Ave
Sunny Isles Beach, 33160

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Launch of ultra-luxury, 60-story tower in Sunny Isles Beach

Gil Dezer, president of New York/South Florida-based Dezer Development, and Juergen Gessler, President and CEO of Porsche Design Group, commemorated the groundbreaking of the iconic Porsche Design Tower Miami, representing Porsche Design’s first landmark foray into residential real estate.

The exclusive launch was held on April 19th at the Sales Center of the highly anticipated 132-unit Porsche Design Tower Miami. Miami’s elite, including future residents of the Porsche Design Tower Miami, Porsche Design’s VIP customers, Sunny Isles Beach civic leaders and special guests, attended the lavish affair that culminated with a ceremonial groundbreaking by the Porsche Design Tower Miami development team and Sunny Isles Beach Mayor, Norman Edelcup.

“This is an especially proud moment to launch the first-ever Porsche Design Tower,” said Gil Dezer, president of Dezer Development. “If the compelling success of the initial sales process is any indication, the Porsche Design Tower Miami has already delivered a new dimension to South Florida’s ultra-luxury, high-end real estate market. We have a lot of excited guests here and reason to celebrate.”


Juergen Gessler, CEO of Germany-based Porsche Design Group, joined Gil Dezer in introducing the first-of-its-kind Porsche Design Tower, before welcoming guests to a beachside after party that kicked off with a dazzling fireworks display over the Tower’s oceanfront site.


“We are delighted to host the launch of yet another innovative, trend-setting Porsche Design product,” said Juergen Gessler, CEO of the Porsche Design Group. “We look forward to developing future Porsche Design Towers throughout the globe that will continue to redefine the world of luxury.”

Proving it is truly elevating luxury, the evening featured electrifying acts by trampoline aerial artists, as well as dynamic musical performances and dancing under the nighttime sky. In a nod to the building’s most buzzed about feature – its sky garage – the event featured video demonstrations of the Porsche Design Tower Miami’s car elevator technology.

Facts and Figures – Porsche Design Tower Miami

Total height: 650 feet  (198 metres)

Total diameter: 131 feet (40 metres)

Total number of stories: 60

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Porsche Design Tower Pre-Construction Video Blog


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